TEAMS & ROLES

Browse Product Team:
UX Lead
UX Architect

CX & Research Team:
UX Lead

INITIATIVES

Platform Transformation
Project to Product Model
Waterfall to Agile
Responsive (RESS)
Pattern Library
Personalization

PROJECTS

Home Technology Solutions
Guided Buying & Solution Selling
Geek Squad Services
Dept. & Cat. Page Redesign
Responsive Promo Page
Responsive Global Home Page
Responsive Header & Footer
CMS: SiteControl & Page Builder
Save for Later
Gift Card Redesign
Brand Page Redesign
OpenBox & Clearance to .com
Store Locator & Local Store Pages
Weekly Ad
Email Collection

RESEARCH

A/B Testing
Multivariate Testing
Contextual Inquiry
Competitive Analysis
Guerilla Testing
Affinity Diagramming
Analytics Review

Partnered with Research Team:
Heuristic Analysis
Usability Lab Testing
Card Sort / Tree Testing
Remote Usability Testing
Rapid Prototyping
Paticipatory Design

ACTIVITIES & DELIVERABLES

Wireframes & Flows
Prototypes
Strategy Decks
Journey Maps
Sketch Sessions
Design Thinking Sessions

Omnichannel Customer Journeys - Home Technology Solutions

Guided Buying/Solution Selling UX Strategy
How do shoppers wade through the hundreds of TVs, refrigerators, and other products they need to find? Which one is the best value? What will fit in my space? We set out to figure out how to get a customer ‘from many to a few’. Here is my WIP Strategy, Approach, and Data deck to help make a plan on how we might address these user needs and business opportunities.