SKILLS

STRATEGY & PLANNING
UX approach, goals & objectives, pitches, timelines

DOCUMENTATION
Sketches, wireframes, user flows, strategy decks, customer journeys, UI mock-ups

PROTOTYPING
Paper, digital, rapid

RESEARCH & ANALYSIS
Competitive, heuristics,  A/B, usability, interviews, synthesis, affinity mapping

PROCESS & COLLABORATION
Agile, cross-functional, lean, product

PRESENTATION & FACILITATION
Workshops, brainstorms & share-outs

ANALYTICS & SEO
Fundamental understanding & application

HTML, CSS & JSON
Fundamental understanding

SOFTWARE

Figma
Miro
Sketch
Abstract
Invision
Axure
Usertesting.com
Adobe XD & Creative Suite
Jira/Confluence

STRENGTHS

Strategic  
Empathy
Futuristic
Learner
Relator
—-
Achiever
Activator

EDUCATION

Minneapolis College of Art and Design
BFA - Graphic Design
August 2004 to December 2006

Iowa State University
Started BFA
August 2002 to May 2004 

EXPERIENCE

Kohl’s - Menomonie Falls, WI (Remote)
Senior Product Designer — September 2022 - Current
Principal designer on the MAP (Merchant Assortment Planning) tool.

Principal designer on the Navigate team working on the Product Matrix Page and Product Detail page for responsive web. Balancing Research, Strategy, UI Design & Delivery, Process Improvements, and end-to-end customer journeys/experiences with partner product teams.

Capstone - Edina, MN (Hybrid)
Senior Product/UX Designer — March 2022 - September 2022
Publishing company with an EdTech team, where I design for PebbleGo, eBooks, and teacher tools to deliver supplemental classroom literacy digital experiences. Design concepts for teacher platform Capstone Connect improvements, platform consolidation, conduct user surveys, and interviews to understand core personas and pain points for future product enhancements, promote and advocate for design process improvements, UCD, story mapping, and other design thinking processes.

Orbita - Boston, MA (remote)
Senior Product/UX Designer — March 2021 - March 2022
B2B2C company providing omni-channel, multi-modal conversational AI experiences within the healthcare industry. Sole designer doing discovery through delivery, UX research to design systems. Partnered with Product Management leadership to create strategy and vision. Partnered with Engineering to build and deliver improved UI and experiences.

Icario - Minneapolis, MN
Senior Service & User Experience Designer — March 2020 - February 2021
Icario (previously Revel Health) is a B2B2C company. I work with product teams, program delivery teams, and leadership to create multi-channel communication experiences for Medicare and Medicaid Members in order to improve health outcomes.

UnitedHealthcare -  Minnetonka, MN
Principal Experience Designer - UHCD, M&R —  Feb 2019 - March 2020
Work with product, lines of business, research insights, and members to improve the digital Medicare and Retiree experience from end-to-end.

TARGET CORPORATION, HQ --  MINNEAPOLIS, MN
Lead Product/UX Designer, Enterprise — October 2017 - February 2019
Create B2B experience for Target to launch Storefront, where companies can sell their products on Target.com, like a marketplace. Conducted research with sellers to alleviate pain points from other marketplaces, utilized material.ui to build a front-end from scratch with engineering team, and was able to do all this within a 6-month time frame. After that, I worked on Launchpad, an in-house item data management system that would make the item setup process more efficient. I worked with a SCRUM team to establish a design system, build empathy with our end-users, create a style guide and best practices, as well as leverage data to build out a more automated tool.

PRIME DIGITAL ACADEMY - MINNEAPOLIS, MN
UX Instructor — April 2017 to October 2017
Educated students on the areas of User Experience design within an 18 week full-time, immersive boot camp. The curriculum we taught ranged from research methods to synthesis, scoping and planning, wireframes to prototyping -- even a little visual design. I gave daily lectures and software demos, managed the rigorous daily calendar of events, lined up guest speakers and critiques, coordinated pro-bono client projects, honed student's critical thinking and soft skills, as well as helped them build compelling portfolios in order to prep them for a career in User Experience Design.

THOMSON REUTERS - EAGAN, MN
UX Architect, Contract — February 2017 to April 2017
Provided ideas, strategies and solutions to improve the user experience for attorneys and other legal professionals that use Thomson Reuter's legal software products such as; Legal One, Westlaw, & Drafting Assistant. Consulted on how to prep, plan and execute a design sprint for a cross-functional team. Provided recommendations for UX process improvements.

NIGHT SKY WEB COMPANY - MINNEAPOLIS, MN
Co-Founder, Designer & UXpert — October 2016 to February 2017
End-to-end business, marketing, and web strategies.  Focused on UX & UI client work involving brand identity, logo design, style guides, wireframes, UX strategy, UI design for websites built in Squarespace. 

HEALTHPARTNERS HQ - BLOOMINGTON, MN
Senior UX Designer, Contract — June 2016 to October 2016
Embedded on HP’s authenticated member/patient agile, product team. Led responsive initiative, helped establish pattern library, co-led cross-functional design thinking & sketch sessions, reviewed current analytics and customer service call logs, developed long term UX strategy, created prototypes, collaborated with the researcher to define objectives, conducted,  & moderated baseline usability study,  and analyzed results for findings.

BEST BUY HQ - RICHFIELD, MN
UX Lead — November 2014 to June 2016
Information Architect — November 2011 to November 2014
Worked on all aspects of bestbuy.com, but spent most of my time on the Browse Product team. Projects -- RESS/Responsive approach & implementation, pattern library, the global home page, department/category pages, buying guides, brand pages, promo/sale pages, deal of the day, gift cards, open box and clearance products, Geek Squad Services, and internal tools. Partnered with User Research team & A/B Testing team to get user feedback. Helped establish the vision and iterative product plan with the team. Ventured into customer experience strategy, cross-channel innovation, and vision work.

POPULAR FRONT INTERACTIVE AGENCY - MINNEAPOLIS, MN
UX Designer — November 2010 to November 2011
UX/UI Intern — May 2006 to September 2006
Worked on creative team building websites and apps. Created UX documentation, prototypes, aided with requirement creation, content strategy, and asset creation. 
Clients -- Scholastic, General Mills, Hasbro, Key Bank, Cargill, Ameriprise, Breck School & Towers Watson.

TARGET CORPORATION, HQ - MINNEAPOLIS, MN
Designer, Product Design & Development — February 2007 to July 2010
Part of Target’s in-house product design and development team creating category design strategies for the Hardlines department: luggage, backpacks, travel accessories, sporting goods, and pets. Responsibilities included trend research, product concepts, surface print/pattern, silhouette design, fabric choice, and color palettes. Partnered with guest insights team to do guest interviews, product usability studies, product focus groups, and store walkthroughs to glean insights on our customer’s expectations of Target products.